FCC’s Adelstein: Avoid DTV Hysteria

February 13th, 2006 by admin

A top federal regulator on Wednesday called for expanded public education efforts to avoid “hysteria and confusion” around the planned cutoff of traditional analog broadcast TV in less than three years.

The call from Federal Communications Commission member Jonathan Adelstein came as set makers said new analog TV sets are to be sold with labeling to warn consumers the devices lack the tuner needed to receive over-the-air broadcasts after the envisioned transition to digital TV signals in February 2009. The announcement came from the Consumer Electronics Association, which did not specify a date for the labeling to begin.

Adelstein, speaking to a Washington policy conference organized by the trade group, called for steps including public service announcements, toll-free information lines and direct mail campaigns.

“Now is the time to get serious about educating average Americans about the DTV transition,” Adelstein told a policy conference organized by the Consumer Electronics Association. “We need to avoid confusion and hysteria.”

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McKinney Is Low-Tech For Hi-Def Sony

January 7th, 2006 by admin

  • ATLANTA McKinney + Silver’s first television work for Sony since winning a share of the account in a review last summer will air this weekend during the National Football League AFC playoff games on CBS, the shop said.
  • The ad uses the actual audio from the last play of 1982 game between the University of California and Stanford in which band members came onto the field before the play ended with the ball carrier reaching the end zone.
  • The play ends with a plastic player attached to a wooden stick knocking down all the band members in the end zone.

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