ESPN Zone, Phillips Eye HDTVs
- ESPN, which prides itself on bringing TV viewers as close to sports action as they can get without a field pass, is pumping up the visuals at its ESPN Zone restaurants by converting screens to HDTVs.
- A multimillion-dollar project with Philips Consumer Products will see the rollout of as many as 80 HDTVs per location nationwide by year’s end, with New York, Las Vegas, Baltimore and Washington converted to HD in time for Super Bowl XL on Feb. 5 (on Disney-owned sister company ABC).
- The remaining ESPN Zone locations in Chicago, Anaheim, Atlanta and Denver will roll out thereafter (a ninth location is being planned for Los Angeles in 2009).
This entry was posted on Friday, April 7th, 2006 at 12:44 am and is filed under HDTV. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.