McKinney Is Low-Tech For Hi-Def Sony
- ATLANTA McKinney + Silver’s first television work for Sony since winning a share of the account in a review last summer will air this weekend during the National Football League AFC playoff games on CBS, the shop said.
- The ad uses the actual audio from the last play of 1982 game between the University of California and Stanford in which band members came onto the field before the play ended with the ball carrier reaching the end zone.
- The play ends with a plastic player attached to a wooden stick knocking down all the band members in the end zone.
This entry was posted on Saturday, January 7th, 2006 at 12:45 am and is filed under HDTV. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.